How Great Leaders Lead

Below is a TED Talk I found relevant and applicable to working in the field of education.  The speaker shares his views on the importance of “why” successful companies sell products and “why” citizens have followed some politicians.  As he says in this 2009 talk, people buy the why, not the what or how.  http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html

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